Jean Patou founded his eponymous house in 1914. The First World War brought the house to an unexpected halt. When he returned from the front, he relaunched the brand. His first creations were inspired by his travels in the Balkans and the East. Jean Patou was acquired in 2018 by the LVMH group - which signed a strategic agreement with Designer Parfums to take over the clothing division. Sidney Toledano has appointed Guillaume Henry to the artistic direction, entrusting him with the task of relaunching his women's ready-to-wear lines.