A.P.C. was founded in 1987 by Jean Touitou. The brand embodies an authentic french style with clothes that are accessible, affordable and understandable. In the beginning, A.P.C. was known for its classic raw denim jeans, but now the brand offers a full prêt-à-porter and accessories collection for men and women, always in simple and casual elegance. Jean Touitou always uses both classic and noble materials to offer quality pieces with timeless cuts.