MSFTSrep was found 2012 by Jaden Smith together with his sister, Moises Arias and his brother Mateo. Now he is entering new heights with his Brand. After they moved the production to Italy, MSFTSrep is now recognized as a real Brand and not only Jaden Smith´s Brand anymore. Jaden is known to break boundaries, either with his music or in fashion, he now wants to set new Boundaries with his Brand MSTFSrep. He wants to inspire and make people think, it is all about the process and to keep moving forward with his Brand. MSTFSrep is working with themes like gender and environment.