Moncler Genius-Hiroshi Fujiwara

Hiroshi Fujiwara follows a subtle approach to design in order to create what he calls a new standard. By taking vintage, military, urban and tech references and tweaking them with the keen sensibility of a unique cultural agitator, Fujiwara turns the ordinary into something subtly extraordinary. Each time he chooses mysterious slogans, which he subsequently splashes on clean, functional pieces–puffers, field jackets, windbreakers, parkas–for maximum impact.

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