Doucal’s footwear was now designed with English aestetics and a unique Italian fit, guaranteed by a footbed with a layer of shape- memory foam, keeping the foot cool and confortable. In 1968, Mario Giannini opened an artisanal shoemaking workshop in the heart of the Marches region of Italy. It was called Ducale because they manufactured luxury items for an aristocratic clientèle. In a few years, this workshop became an enterprise, and in 1973 Doucal’s was founded with an English-sounding name reflecting the aspirations of an Italian man who appreciated the style and quality of British footwear.